Rainware Name ONSEMI, How To Run The

Not long ago, the influence of the global semiconductor big factory Anshen America announced that the ON Semiconductor is renamed Ann Manymei (ONSEMI), which has attracted wide concerns.This major move, also means that Anshen Mei will take a more clear goal and more high gesture to the future, using its own strong semiconductor technology to provide advice to the global sustainable development.

On August 31, Anshen Mei also officially held online press conferences, and the President and CEO CEO (CEO) Hassane El-Khoury also personally appeared to explain the new development philosophy of Ansi Midea.That is, using its own semiconductor ability to "empower sustainable ecosystem".

ANANE President and CEO (CEO) Hassane El-KHOURY

It is well known that greenhouse gases have become one of the greatest threats of the global human living environment.Therefore, "carbon neutrality" has fired in recent years, and has become a new model that is working hard around the world.From the perspective of the application, the global carbon emissions today focuses on the car and industrial two blocks. These two areas account for 2/3 of greenhouse gas emissions. The energy saving and emission reduction of automotive and industrial applications is imminent.

Of course, the automotive and industrial are also two core sectors focusing on Myssen.ANANE EL-KHORY (CEO) said in an interview with reporters: "The common theme of sustainable development will find that no matter whether the automotive industry is still industrial field, it will finally concentrate two very critical technologies.One is a power technology, one is a perceptual technology, making a smart power and aware technology, can achieve sustainable development and succeed in the segment. "

　　Focus on car to industrial market & nbsp; Anni Mengmei transformation FAB-LITER new mode

In recent years in the automotive and industrial sectors, Anshen Mei expects the annual complex growth rate of these two major markets in the next few years to reach 7% to 9%, and the automotive industry is 17%. The industrial sector is 7%, and some other markets.It is possible to decline, but 5g is also a very important market, and it is expected that the annual compound growth rate will reach 11% in this area.

The two major markets continued to grow, and Anson America saw the growth trend of future intelligent power supplies and intelligent perceptions.Hassane El-KHOURY said: "The annual complex growth rate in the next few years will be 7% to 9%, of which smart power will be higher than the average of 15%, while intelligent perception can reach 13%.Growth. Other business or techniques may have some decline, but it doesn't matter, because we will make greater investment in intelligent power and intelligent aware of two services.

Through intelligent power and intelligent perception technology, the original intention of Anshen Mei wants customers to achieve "fish and bear paws", and achieve strength of complementary development.That is, the customer does not need to make hosted in cost, energy efficiency, performance, chip's placement and weight, you can enjoy the advantages of all of these aspects.With intelligent power and intelligent perception technology, it can achieve complementary advantages, such as how to control voltage, current, and temperature can be better controlled by smart power technology, and then achieve higher energy efficiency by perceptual integration.Customers can even perform jobs in high temperature environments, while reducing the demand for heat dissipation, the entire product is more light, can reduce cost, weight.At the same time, it is realized less die to improve the required power, so that the battery capacity can be achieved in the electric vehicle, you can achieve a better battery range.

Hassane El-KHOURY revealed the reporter: "Our customers are highly diversified, the top 20 customers account for 35%. In addition, 40% is direct sales, 60% is through the agent. SoIt is said that we can serve the various customers in our market more efficiently through this pluralistic combination. "

At the same time, the entire business model of Anson Mei also gradually transition from the traditional machine company IDM model.Therefore, the company will withdraw from the lactary wafer factory, turn the center of gravity to 300 mm, and will also increase the flexibility of the rear end plant of the general package, increase the external production of this part, and mainly used internal capacity for differentiation.Technical and strategic growth areas to improve the cost structure.At the same time, capital expenditures will also be optimized, relying on external partners to provide universal packaging and technology to maximize return.This means that Anson is turning to Fab-Liter to create a strategy manufactured by a slimming wafer factory.

& nbsp; & nbsp; & nbsp;, Hassane El-khou is explained: "In fact, for us, the Fab-Liter form cannot be said to be the future growth trend of the industry, it is the strategy of Anson's beautiful stage. We will needExpanded capacity, especially the production capacity of 300 mm wafers, while exiting the wafer factory for some capacity, it will reduce the number of plants. But increase plant and capacity, reduce physical site, and factory capacity will expandA focus is to further develop differentiated technologies, including intelligent power and intelligent perception internal capacity. As for other technologies, it will work closely with the foundry to support customers. FAB-LITER mode can be used to use external production capacity.Better, more flexible use external capacity, better serve customers. "

　　How does Anson began to win the "sustainable development" track?

Whether it is a car or industry, intelligent power is still intelligently aware, everything is serving Anshen Mei running in the "sustainable development" track.Taking the automobile as an example, in the next few years, by 2028, electric and mixed vehicles will account for more than 50% of the car sales, so it is also a great opportunity for Ansian America to support sustainable ecology.The development of the system.

Ann Many Mei renamed is to make a more responsible enterprise, helping customers achieve their goals in sustainable development and fighting climate change, and Ansham promises to achieve net emissions from 2040.Why is it in 2040 this year? "Hassane el-khoury said:" First because it is a very very positive goal, it is also an achievable year. If time is set too long, it is notIt will have too much impact, and the employee will not feel pressure. The specific plan is the entire company level, regardless of any location, the business unit of any industry needs to have its specific plan to reduce energy consumption, reduce emissions.From the perspective of each employee, Ansi Mei has 34,000 employees. Everyone acts, the goal will be realized. The whole strategy is very wide, across the various levels of the company. If you involve different business and regions, there may be someSegmentation and different, the specific plan is made, and the person responsible for this part is reported to me, this is our company's commitment. "

Specifically to the product line, for example, in terms of intelligent technology, according to the reporter, Anni Mei's layout is to develop differentiated products and technologies, especially intelligent power and intelligent aware technology.In terms of intelligent power supply, it is mainly integrated inside, whether it is current, voltage or temperature controller, can be embedded inside the power, so that energy efficiency can improve performance.

In intelligent perception, Hassane El-khoury tells reporters: "Whether it is image sensor or other applications and fields, we will focus on functional integration. Like global shutters, high dynamic ranges, to improve the intelligence of each module itselfTo increase efficiency, energy efficiency, throughput, achieve better functionality and performance in smaller sizes, support the development of sustainable ecosystems, promote better future. But the current goal is to ensure enoughProducts, intelligent power and intelligent incense products, support customers in this regard, such as car from internal combustion engine to electric vehicles, so we will have a very large investment in this regard, invest technology differentiation and strategyAdvantageous solutions, but more importantly, to maintain long-term stable supply to customers. "

However, "smart technology, good future" this slogan has just put forward, and the future is still needed to work and a long journey.But the so-called "a journey of a thousand miles begins with a single step." The new Anshan Beauty is now just beginning, the future needs to continue to work hard to invest in this area, create greater value, and help customers create greater valueIn order to create a better future.